cab calloway :: essays research papers

Cab Calloway was an influential singer and actor in the 1930's. Born in Rochester, NY, on December 25, 1907, he started from rock bottom and worked his way up, until he was discovered and on top. To get to the top, Cab was a part of many different scenes and had much help from family and friends. According to Dan Gediman, Cab was the "Hi De Ho" man, a legendary showman, gifted singer, bandleader, actor, and fashion setter. He was a larger than life figure, who was immortalized in cartoons and caricatures, was also the leader of one of the greatest bands of the Swing Era (Dan Gediman, "Cab Calloway"). Scott Yanow thought Cab was "One of the great entertainers," and Cab's name was a household one by 1932, and never really declined in fame (Scott Yanow, "Cab Calloway's Biography"). Cab grew up in Baltimore, and attended law school there briefly, before hit quit school and set off to try and make it as a singer and dancer. As a young man Cab was following his father's footsteps in becoming a lawyer, going to law school and studying law. Cab wanted to be an entertainer even though his family discouraged him. They thought that it would be more appropriate for him to become a lawyer like his dad. Although, at the time that he was going to law school, his sister, Blanche Calloway, was a popular singer and was producing and singing a few fine records before retiring in the mid 1930's (Yanow). Well, his sister Blanche who was a prominent singer of the time convinced Cab to put more of an effort into his entertainment career. So while Cab was attending law school in Chicago, he also moonlighted at local nightclubs as a performer. While performing in Chicago he met the famous trumpeter and singer Louis Armstrong, who taught him to scat. According to the Schoumbrg C enter for Research in black Culture scat singing in music is "a jazz vocal style using emotive, onomatopoeic, and nonsense syllables instead of words in solo improvisations on a melody". Scat has dim antecedents in the West African practice of assigning fixed syllables to percussion patterns, but the style was made popular by trumpeter and singer Louis Armstrong from 1927 on. The popular theory that scat singing began when a vocalist forgot the lyrics may be true, but this origin does not explain the persistence of the style.

How to Set Up a Marketing Plan

Somaliland Youth Development Association (SYDA) Tactical Marketing Plan Presented By: Issaq Gass Plan Overview Practice: Somaliland Policy & Reconstruction Institute (SOPRI) Name of Campaign: Somaliland Youth Development Association (SYDA) Campaign Manager: Issaq Gass Objective The objective is to open a youth complex facility which targets youth development in a country in the Horn of Africa following the market strategies specified in this plan. Target Market Product demographicsAll local schools and universities in the capital city of Hargeisa, local newspapers in the capital city, Somaliland TV, Horn Cable TV, Universal TV (The three major local TV networks in Somaliland), Flyers around every major business in the city, Twitter, Facebook, and Youtube. Target contact demographics 1) Meet with the three major Somaliland TV networks to promote the new complex and benefits for youth joining as members. 2) Flyers all around the capital city of Hargeisa at schools, universities, Major Businesses, and transportation centers. ) Advertise on major Somaliland news websites as an ad. 4) Advertise in the local major newspapers, try to get front page appearance. 5) Create Twitter, Facebook, and YouTube accounts to update news and information about the complex, take advantage of all social network feedback tools to see feedback. For examples likes, comments, tweets, and shares. 6) Discuss the new facility on the Somaliland National Radio. 7) Try to get in touch with the information ministry of the country to get an emailing list of all the youth enrolled in their system. Message SummaryThe Somaliland Policy and Reconstruction Institute (SOPRI) is an independent professional organization founded in Los Angeles, California in 1992 by a group of concerned Somali-Americans and Somalilanders who were deeply committed to help Somaliland. We will sponsor this Somaliland Youth Development Association to spearhead the high unemployment amongst the youth in the country and develop the youth everyday with community to make sure that the youth, regardless of background, has the opportunity to learn, grow and thrive in the country. Call to action Desired outcome?Sell – 50,000 memberships before opening day. Make the facility the new gathering spot for youth to not only offer enrichment programs for the youth but to help them avoid crime, drugs, and violence as well. What is the pull-through offer? Offer 500 free memberships through filling out a lottery online which we would email out to all the youth on the server as well post on all of our social media websites. Process Development list 1) Complete facility by Summer 2013 2) Create Facebook, Twitter, YouTube accounts. 3) Complete communication and deals between target contact demographics. ) Try to get a lot of government influence through our contact list. 5) Reach out to tribal sultans to help them promote amongst the specific tribes in the city. 6) Try to set up an assembly at local schools and univ ersities discussing ways they can create jobs by meeting at the facility to tackle the high unemployment amongst the youth. 7) Set up all interviews in the next few months. 8) Start lottery process for free memberships a month prior to opening. Pre – event follow up Consistently following up with the development list and target contact demographics list to make sure we are on the right path.Making sure we are gaining a lot of support throughout the capital city primarily the youth and parents of the youth. Also, daily check for feedback we might need to respond to via our social media websites. Post – event follow up Seeing if everything is going in the right direction and to see if everything was done and completed as planned. If we have time before opening possibly add more target demographics or make more appearances to broaden targets. SWOT Analysis Strengths: * SOPRI is a well-known and well established organization in Somaliland. We have the trust and support thr oughout the nation. SOPRI’S executive committee members and general members will strive to reach out to all target contacts that we already have a close relationship with for the most part. * Organization members will be working free of charge to help the make this facility a success. * The wide array of experience the members have will help make the process smooth. * SOPRI already has the capital to invest into the project from previous donations and fundraisers. * The Facility will enrich the youth. Weaknesses: * This will be the first time we sponsor a project that requires building a facility. Balancing time to contact the workers and organization members on the ground since time difference is 8 hours. * Lack of experience in this field. Opportunities: * If successful, it will become the first official youth complex in the country. * It will help build the esteem of the organization by tackling high employment rates, creating jobs, and enriching the youth. * It will be a location where the youth of country could meet and hold events. * It will build loyalty for us in the future for other business ventures to the same caliber.Threats: * Local indoor soccer stadiums. * Local gyms. * Local event halls. Project Plan: EVENT| CO-ORDINATOR| ESTIMATED WORK HOURS| Contact local newspapers| SOPRI members on ground| 5| Contact local TV networks| SOPRI members on ground| 1 week| Contact local schools and universities| SOPRI members on ground| 1 week| Create and manage social media| SOPRI Executive Committee| Continuously| Flyer creation and distribution| SOPRI members on ground| 2 months| Contact Somaliland news websites for advertisements| SOPRI Executive Committee| 5 ays| Manage entire marketing campaign| Issaq| Continuously| Distribution: The goal is to have our memberships ready and easily available to students both in K-12 and universities. Memberships will be sold all over the city at every major business office as well as every school district and univer sity. We will also have a website where students could buy it online. The memberships will be available all over Somalilands capital city Hargeisa. Which would make accessibility and exposure a lot easier.There will be 5 mediums of marketing for this facility(press, social media, flyers, emails and television) guaranteeing great exposure and accessibility so that we could capture and gain as many members as possible. Marketing Function and costs Medium| Base Cost| Duration| Total| Somaliland News websites| 0| Continuous| 0| Somaliland Newspapers| 0| Continuous| 0 | Facebook| 0| 0| 0| Twitter| 0| 0| 0| Somaliland TV networks| 0| 0| 0| *Since it’s for a good cause for the nations development a lot of our target contacts agreed for it to be free of charge until the project is completed.Metrics and Expectations: * To gain as many members as possible to help reduce unemployment rates, drug use, and crime in the city. * To enrich the youth through sports, events, tutoring, and gath erings. * To help the youth come together to build business plans of needs throughout the nation so we could then try to sell their ideas to the major corporations and business owners for funding. * Using SOPRI’s existing relationships to make this project a success. * Secure all outlets on our target contact demographics list to successfully reach our market plan strategies.

Reflection On The Westminster Business School

University of Westminster Westminster Business School REFLECTION BRING IMPROVEMENT Student Name: Davide Carmelo Sciuto Student ID number: 152014651 Module code and title: BKEY401 Professional Competences Seminar leader name: David Hitchcock Word Count: 846 words The passage from college to university, for students, sometimes can be a shock. There are many challenges that each student must face within the university life. The first challenge is with their selves. The second is the one that is faced with the group or team that they are working with. Since the beginning of the year with Professional competences I have faced many difficulties when it came to learn about studying independently. Meyer states that: â€Å"The concept of ‘independent learning’ is associated with, or part of, a number of other educational concepts and wider policy agenda of contemporary relevance such as ‘personalization’, ‘student-centered learning’ and ‘ownership’ of learning†. In order to get the â€Å"ownership of learning†, Kolb has studied a learning style for individuals, which is divided in four steps: â€Å"concrete experience† (emphasize personal involvement with people in everyday life), reflective observation (people understand ideas and situations from different point of view), abstract conceptualization (learning involves using theories rather than feelings), active experimentation (experimenting with changing situations), (Mobbs, R, undated). 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